Do you want more followers on TikTok? Do you want to make sales on TikTok? Are you using TikTok to its full potential for your business? Do you know how to take advantage of TikTok advertising options for your business?
TikTok is currently the fastest-growing social media app with more than a billion monthly active users worldwide. Australians are not far behind with TikTok being the third most downloaded app of 2021.
Marketing on TikTok is different and requires you to understand the platform, the kind of content that works & that doesn’t, what other businesses are doing and so on.
Here is a guide to help you get started with TikTok marketing for business:
1. Use the App
You’re not going to get anywhere if you’re not using the app. Don’t start using it for your business right away.
Download it and use it like any other user. Check out the latest trends, what other content producers are doing, advertisements, popular creators, influencers related to your industry and other industries, popular content type, popular challenges and so on.
2. Audio Matters
One thing you will notice about this app is that audio really matters. If users like the audio, it is going to be used by thousands or hundreds of thousands of users.
When it comes to recording video, use the TikTok app with a decent phone and you’re good.
Having said that, you shouldn’t rely on the smartphone microphone for recording audio. Use a good quality microphone as it does make a difference and users will appreciate your efforts for clear and unique audio.
3. Influencer Marketing
There are thousands of micro influencers on TikTok apart from the big influencers and it works on this app. In fact, it is a big part of the overall system.
It shouldn’t be difficult for you to find several influencers in your industry. Check out their content regularly and get in touch with them to promote your business.
4. Learn about TikTok Advertising
TikTok advertising is also a growing part of the business. They offer a variety of ad types. Fortunately, it doesn’t take a lot to get started.
However, you need to decide on the type of ad that works for your business. Also, you need to fix goals such as making sales, getting leads or increase in followers before getting started.
5. Work with a Marketing Agency
Being present on TikTok or another social media platform and making an impact are two completely different things. Most business owners do not have the time to take care of marketing on a platform and run their business. This is why smart businesses partner with a marketing agency specialising in TikTok marketing.
While there are several agencies that claim to be a TikTok specialist, it is important for you to go through their existing work, the results they have achieved for other clients and their general reputation before signing a contract.
Overall, TikTok is the fastest growing social media app with over a billion downloads. A majority of the users are teenagers and young adults but you will find almost all the age groups here.
It’s a unique platform that requires a completely different marketing strategy as compared to other social media platforms. Succeeding on TikTok takes a lot of work and effort and most businesses don’t have time for that. This is why you should partner with a specialist marketing agency to grow your followers, sales and business on TikTok.